Free guide · Written for Australian businesses
Ask AI who the best business in your category is. See whose name comes up.
Ten seconds, and it will tell you something you didn't want to know. This is the nine step guide to fixing it.
- What ChatGPT and Perplexity currently say about your category, and how to check it in ten minutes
- The nine things that decide who gets named, in order of how much they matter
- The 30 day version, if you only have a few hours
The Recommended Answer
Send me the guide
18 pages. No call, no obligation, no drip campaign you can't leave.
What's already happening
The shortlist gets made before anyone visits a website.
A buyer used to search, scroll, open five tabs and compare. Now they ask, and they get three names with a reason for each. No results page. No scrolling. No ads to outbid.
In every category we've tested, the three names weren't the three best businesses. They were the three most legible ones. The businesses that had said clearly, in places a machine could read, what they do and who they do it for.
Being good at your job is now necessary and insufficient.
Who's the best [your category] in [your city]?
Answer
- 01
- 02
- 03
Three names, with reasons, delivered like a recommendation from someone they trust. No results page to rank on, and no ads to outbid.
What's inside
Nine steps, in the order that matters.
Not a primer on how language models work. A sequence you can run on your own business, starting with the one that takes ten minutes.
- 01
Ask the question your buyer is asking
The ten minute self-test, and how to read what comes back
- 02
Understand why those three names came up
How an answer gets assembled, in plain language
- 03
Make your business legible to a machine
Consistent naming, service definitions, locations, structured data
- 04
Answer the question, don't decorate it
Why direct answers get extracted and marketing copy doesn't
- 05
Get cited somewhere that isn't your own website
The directories, associations and publications that actually get read
- 06
Own the comparison
The "best" and "versus" questions where shortlists get made
- 07
Fix the basics that block extraction
Crawlability, rendering and schema. The short list only.
- 08
Measure it
Tracking whether you're being named, monthly, without buying a tool
- 09
The 30 day version
What to do first if you've only got a few hours
Nine steps. Free. Step one takes ten minutes.
Fair warning: most people don't enjoy what the first step turns up. That's usually the point at which it gets fixed.
Who wrote it
The people who build these systems, not the ones who talk about them.
"Most businesses use AI as an assistant, when they get stuck. The advantage goes to the ones who build it as a layer, running whether anyone remembers to open the tab."
ClickPoint Consulting builds AI into the operations of Australian businesses: marketing, reporting, quoting, research, the work that quietly eats a week. This guide covers the visibility side of that, because it's the one where the loss is already happening and most owners haven't noticed yet.
Steve, ClickPoint Consulting · Sydney · clickpointconsulting.com.au