Marketing Leadership / Competitive Intelligence
Know What Your Competitors Did Last Week.
What your competitors did last week, and what to do about it, in one brief.
The problem
You Found Out When You Lost the Job.
Most operators find out about a competitor’s new offer when they lose a job to it. The signals were there: a new hire, a price change, a fresh round of Google ads. Nobody had time to watch.
If two or more of these sound familiar, it’s costing you.
- You've lost jobs to a competitor and couldn't say why.
- A competitor launched a new service and you heard about it from a customer.
- You don't know what your competitors charge, or how they pitch it.
- Their ads show up above yours when people search your business name.
- A competitor poached a key person and you found out on LinkedIn.
- Your last competitor analysis was a spreadsheet from years ago.
How it works
Pick the Rivals Once. Get the Brief Every Month.
Week 1
Pick the Competitors
We agree who you really compete with, by service and region, and what you most need to know about them.
Every day
Watch the Signals
The system tracks their websites, ads, job listings, reviews, social posts and public announcements.
Every month
Brief and Recommend
A person turns the month’s changes into a short brief: what moved, why it matters and what to do.
When it matters
Flag It Early
Big moves, like a new service, a price drop or a key hire, are flagged the week they happen, not at month end.
What you'll see
Monthly Competitor Brief.
This is the actual output you get. Not a description of it.
Illustrative example, not a client result. A $8M landscape construction business learns a competitor has hired an estimator from a major builder and started running commercial ads in its suburbs. It sharpens its own case studies and calls three builders that week, before the competitor shows up on the tender list.
Your data stays yours
Your Strategy Stays Yours.
Who you watch and what you do about it is sensitive. Here’s how we protect it.
- A separate, private workspace for every client. Your documents and data are never stored alongside anyone else's.
- Business-grade AI, not a free chatbot. We run on Claude, from Anthropic, under business terms that don't use your data to train its models. Need everything kept inside your own environment? We can build you a private setup.
- No shared intelligence between clients. What we learn from your work is never used in another client's work.
- Competitor conflict check. We won't run competitive intelligence for two businesses that compete with each other.
- Ethical sources only. Public information only, collected legally, with nothing you'd be embarrassed to read about in the paper.
Questions
What Owners Ask Us About Competitor Tracking.
Yes. Everything comes from public sources: websites, ad libraries, job boards, reviews, social media and published contract awards. We don’t access private systems or misrepresent who we are.
Usually five to ten. Beyond that the brief gets long and nobody reads it. We focus on the ones you actually lose work to.
Both. Every brief ends with the one or two actions worth taking, and a senior person can talk them through with you.
No. We only look at information they’ve made public, the same way a customer would.
Part of Marketing Leadership
Campaign Performance
Every channel in one monthly view that says what to do next, not just what happened.
Content & Brand
Positioning and a content pipeline that keeps publishing, even in your busiest month.
Conversion Optimisation
Where prospects drop off, ranked by what it’s costing you. Fix the biggest leak first.
Lead Intelligence
The right prospects found, researched and scored, so your team spends its time talking, not scrolling.
Who Are You Actually Up Against?
Thirty minutes, no cost. Name your three toughest competitors and we’ll show you what a monthly brief on them would cover.