Marketing Leadership
Your marketing has plenty of doers. It needs a leader.
A senior marketer setting the plan for your trade or service business, with the Clickpoint system doing the delivery. Call it a fractional CMO, minus the overheads.
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Sound familiar?
More activity is the most expensive thing in marketing.
Every month the reports get longer and the answers get shorter. Ads running, posts going out, a report from the agency or your own team. Then you ask which of it won you a job last quarter, and the room goes quiet.
01
Strategy
Channels picked by whoever pitched last, not by what a job is worth to you.
02
Tactics
Four channels, four agendas, and nobody with the authority to say no.
03
Cost
You know the retainer and the ad spend. You don’t know the cost per won job.
04
Efficiency
Reports nobody reads. Leads nobody calls back. Work done twice.
You don't need more marketing. You need fewer, better decisions.
That’s the job, and it runs on our method: Cut. Focus. Scale. Cut what isn’t earning its keep. Focus the budget on the few things that win work. Scale what’s proven, with AI doing the heavy lifting so you’re not paying people to push buttons.
What you get.
01
One plan.
Positioning, channels and budget, set every quarter around what you sell and what a job is actually worth to you.
02
One owner.
A senior marketer who makes the calls, directs your in-house team and any agencies or suppliers, and answers for the result. Not a strategy deck that gathers dust.
03
One report.
Cost per lead. Lead to quote. Quote to won. One page a month, and the one or two things to act on next. A report you can’t act on is just a receipt.
04
Delivery included.
Campaigns, content, reporting and the marketing operations underneath — CRM hygiene, tracking and attribution — built and run by the Clickpoint system. Included with the engagement, never sold on its own, so the plan never stalls waiting on someone’s to-do list.
What we run
What the system runs.
Campaign Performance
Every channel in one monthly view that says what to do next, not just what happened.
Content & Brand
Positioning and a content pipeline that keeps publishing, even in your busiest month.
Conversion Optimisation
Where prospects drop off, ranked by what it’s costing you. Fix the biggest leak first.
Lead Intelligence
The right prospects found, researched and scored, so your team spends its time talking, not scrolling.
Competitive Intelligence
What your competitors did last week, and what to do about it, in one brief.
Not Sure Where to Start?
Start with one system. Add the next once the first is paying for itself.
Plans
Fixed monthly fee. A 90-day out if it isn't working.
| Direction | Direction + Delivery | Embedded | |
|---|---|---|---|
| Monthly | ~$2,500 | ~$4,500 | ~$8,000 |
| Strategy session | Monthly | Fortnightly | Weekly |
| Marketing plan | Quarterly | Quarterly | Quarterly |
| Reporting | Monthly dashboard | Dashboard + review | Monthly + board-ready pack |
| Agency / supplier oversight | ✓ | ✓ | ✓ |
| Content production | – | Included | Included |
| Campaign build & management | – | Included | Included |
| Website & CRM work | – | Quoted separately | Included |
| Recruitment marketing | – | – | Included |
| Best for | You have a team, you need direction | You have budget, not people | Marketing is the growth constraint |
Built for businesses that have outgrown doing it themselves.
Trade and service businesses doing roughly $2M to $20M. You’re spending on marketing but not sure it’s the right money on the right things, and a full marketing department doesn’t make sense yet.
If there’s no budget beyond our fee, this won’t work. A marketing leader with nothing to direct can’t move anything. Start with Tenders & Compliance instead.
Thirty minutes on your numbers.
Bring your marketing spend and whatever reporting you’ve got. We’ll show you where the money’s going, what we’d cut first, and whether this is worth doing. If it isn’t, we’ll tell you.