Marketing Leadership / Campaign Performance
Every Channel. One Report. One Decision.
Every channel in one monthly view that says what to do next, not just what happened.
The problem
Five Reports. Zero Answers.
Every supplier sends a report and none of them joins up, so nobody can say which dollar brought in which job. A report you can’t act on is just a receipt.
If two or more of these sound familiar, it’s costing you.
- You get more than two marketing reports a month and still can't say what a lead costs.
- Nobody can tell you how many enquiries turned into quotes, or quotes into jobs.
- The budget split hasn't changed in a year.
- Your agency reports clicks and impressions, not work won.
- You've switched an ad channel off without knowing if it was working.
- The only person who understands the numbers is the one who's always busy.
How it works
Connected in a Week. Sharper Every Month.
Week 1
Connect Your Accounts
We connect your ad accounts, Google Analytics, Search Console, Google Business Profile and CRM, and agree what counts as a lead and a win.
Every day
Collect and Clean
The system pulls every channel into one place, removes duplicates and tags each enquiry to its source.
Every month
Review and Recommend
A senior person reviews the numbers with you: what worked, what didn’t, and where the money should go next.
Every quarter
Reset the Plan
Targets, channels and budget reset against real results, not last year’s habits.
What you'll see
Monthly Performance Dashboard.
This is the actual output you get. Not a description of it.
Illustrative example, not a client result. A $6M plumbing business on Google Ads, Meta and a directory finds the directory brings plenty of enquiries but almost no booked jobs, while one Google campaign quietly wins most of the high-value work. Budget moves, and by month three the cost per booked job sits on one page.
Your data stays yours
Your Numbers Stay Yours.
Your ad spend, customer lists and conversion data show exactly how you win work. Here’s how we protect them.
- A separate, private workspace for every client. Your documents and data are never stored alongside anyone else's.
- Business-grade AI, not a free chatbot. We run on Claude, from Anthropic, under business terms that don't use your data to train its models. Need everything kept inside your own environment? We can build you a private setup.
- No shared intelligence between clients. What we learn from your work is never used in another client's work.
- Competitor conflict check. We won't run marketing for two businesses competing for the same customers in the same region.
- You own the accounts. Ad accounts, analytics and CRM stay in your name, and our access is removed the day we finish.
Questions
What Owners Ask Us About Reporting.
Not necessarily. If your agency is doing good work, we measure it and help them do more of it. If it isn’t, the numbers will show it, and we can run the campaigns ourselves.
Cost per lead, lead to quote, quote to won and revenue by channel, plus the one or two changes worth making next month. Clicks and impressions are there if you want them, but they’re not the headline.
It helps, but it’s not required. If you don’t have one, we can set up HubSpot’s free CRM or track leads in a simple sheet until you’re ready.
Tracking is usually live within the first two weeks. The first monthly review has real data in it, and the picture gets clearer every month after that.
Part of Marketing Leadership
Content & Brand
Positioning and a content pipeline that keeps publishing, even in your busiest month.
Conversion Optimisation
Where prospects drop off, ranked by what it’s costing you. Fix the biggest leak first.
Lead Intelligence
The right prospects found, researched and scored, so your team spends its time talking, not scrolling.
Competitive Intelligence
What your competitors did last week, and what to do about it, in one brief.
Bring Your Reports. We'll Find the Waste.
Thirty minutes, no cost. Send us whatever reporting you’ve got and we’ll show you which spend is earning its keep and which isn’t.